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Sound Effects
The ULTIMATE audio archive! If you're looking for a complete sound
effects library - fully licensed for broadcast use - this is the biggest bargain you'll
ever find!
The Valentino Sound Effects Library includes 48 CDs of over 3,800
sound effects ... plus 2 CDs of historical voices! With indexes for each CD plus an
alphabetical master index.
Click here to order online now!
Branding your Radio Station
Lew Dickey Simply stated: To get listeners, PDs must think like listeners. But how?
You'll find out in this session! (120-minute tape)
Click here to order online now!
Your Radio Station and the Internet.
by Larry Rosin
It is VITAL for your station to have a web site, but are you sure you're getting MOST
from it? Larry Rosin's Edison Media Research and Arbitron recently conducted the first
major study intended to give us a clear picture of how radio listeners use the Internet.
It's NOT as obvious as you think! (90-minute tape).
Click here to order online now!
Career Control,
Radio Job-Hunting,
Interviewing & Contracts
by Dan O'Day
Includes: Two things to do IMMEDIATELY upon losing your job! Finding job openings Reaching
the PD by phone. Airchecks Resumes. How to "interview" prospective employers.
Negotiating (This section alone will pay for the package MANY times over!). Getting it in
writing. Non-compete clauses Agents - are they worth it? The 10 questions you're sure to
be asked in a job interview.
(3½-hours on cassette w/binder).
Click
here to order online now!
Identity Marketing
by Larry Rosin
If you think marketing a radio station is a simple matter of airing clever positioning
statements that mirror your focus groups, you're already losing the battle for the
listener. Listen to this tape and discover the fatal flaws of traditional positioning
theories. (90-minute tape).
Click
here to order online now!
How
to create Commercials that Sell!
by Dan O'Day
The typical radio station has spent thousands of dollars on sales training...and nothing
on delivering a quality product to the advertiser. Radio time salespeople don't sell
"time" they sell commercials. The commercials are marketed as selling tools for
the advertiser. If the commercials don't sell for the client, the client is not getting
his money's worth and is less likely to reorder. This seminar doesn't teach
"creative" writing or "clever" writing; it teaches you how to create
commercials that sell your client's message - commercials that generate response for your
advertiser and more sales for you! (audio cassette).
Click here to order online now!
Guerilla tacticts for Jocks and PDs
by Dan O'Day
YES, you CAN get publicity in your local newspaper, even if until now they've
referred to you only as "a local radio station." YES, you CAN get local public
appearance assignments even if you're not the #1 jock in the ratings! (tape).
Click here to order online now!
Detroit Radio Jingles
The Motor City's unique flavor captured on CD! This memory flogger is crammed with
99 PAMS jingles from the late WJBK and WKMH.... Dig the best of Keener 13" (WKNR),
"Swingin' 12-7" (WXYZ) and, of course the "Big 8" CKLW. This terrific
package also includes more obscure, rare Detroit jingles from WCAR, WDEE, WHFI and WWJ!
Click here to order online now!
Hotclock
Stop drawing your format clocks by hand! Hotclock was created especially for radio
programmers, and it's the fastest & easiest way to graphically represent your
programming hour, special program or even full day. (software)
Click here to order online now!
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