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Your Radio Station and the Internet.
by Larry Rosin
It is VITAL for your station to have a web site, but are you sure you're getting MOST
from it? Larry Rosin's Edison Media Research and Arbitron recently conducted the first
major study intended to give us a clear picture of how radio listeners use the Internet.
It's NOT as obvious as you think! (90-minute tape).
Click here to order online now!
Career Control,
Radio Job-Hunting,
Interviewing & Contracts
by Dan O'Day
Includes: Two things to do IMMEDIATELY upon losing your job! Finding job openings Reaching
the PD by phone. Airchecks Resumes. How to "interview" prospective employers.
Negotiating (This section alone will pay for the package MANY times over!). Getting it in
writing. Non-compete clauses Agents - are they worth it? The 10 questions you're sure to
be asked in a job interview.
(3½-hours on cassette w/binder).
Click
here to order online now!
Identity Marketing
by Larry Rosin
If you think marketing a radio station is a simple matter of airing clever positioning
statements that mirror your focus groups, you're already losing the battle for the
listener. Listen to this tape and discover the fatal flaws of traditional positioning
theories. (90-minute tape).
Click
here to order online now!
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